We Are Broadcasters
National Association of Broadcasters

Pledge Breaks Help Tribune’s WXIN-TV Raise $236K for Tornado

Topic: Disaster Relief and Recovery

Tribune Broadcasting’s WXIN-TV Indianapolis inserted numerous tornado relief pledge breaks between programming on March 5. Throughout the day station talent and others encouraged viewers to donate to the Salvation Army with Indiana Governor Mitch Daniels lending his support to the cause. The telethon was a success, raising more than $236,000. Lee Rosenthal, WXIN-TV’s news director said the response was attributable to “the Hoosier spirit of compassion. We’re 90 miles away, but you wouldn’t have known it from the response." Click here to watch a video summary of the telethon.

Read more stories on Disaster Relief and Recovery »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »