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National Association of Broadcasters

LIN-Owned WISH-TV Raises $220K in Less Than 24 Hours

Topic: Disaster Relief and Recovery

LIN Media’s WISH-TV Indianapolis covered the devastating tornadoes that swept through Southern Indiana on Friday, March 2. "The pictures and video in our Friday newscasts demonstrated something needed to be done to help Hoosiers in Southern Indiana," said Jeff White, WISH-TV president and general manager. Saturday morning WISH-TV went into action, launching the "Hoosiers Helping Hoosiers" on-air fund drive during the evening newscast. In less than 24 hours after the storm, viewers raised more than $200,000 for relief efforts.

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