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National Association of Broadcasters

PEJ: Presidential Campaign Already Getting Too Much Coverage


Topic: Politics and Election Coverage

According to a nationally representative survey conducted January 5-8 by Project for Excellence in Journalism News Interest Index, 37 percent of respondents say there has been too much coverage of the 2012 presidential campaign by the national news media.

Republicans were following the campaign more closely than Democrats, with 40 percent saying they followed election news very closely, compared with 27 percent of Democrats and 25 percent of independents.

According to PEJ, 39 percent said the 2012 coverage was the right amount. It was also the story respondents were most interested in, with 27 percent saying they followed campaign news the most closely, followed by 19 percent interested in the economy. According to the survey, 30 percent said they hear mostly bad news on the economy, which is down dramatically from the 67 percent in August.



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