Topic: Community-Focused Initiatives
Hubbard Broadcasting’s WARH-FM The Arch in St. Louis partnered with Shop ’n Save and GCS Federal Credit Union for the 2012 "Love Handles" campaign. The month-long effort encouraged St. Louis listeners to visit one of 38 Missouri and Illinois Metro area Shop ’n Save locations and purchase pre-packaged "Love Handles" grocery bags for $5 plus tax. Each bag contained a box of Frosted Flakes, a pack of pudding, a beef pasta dinner and two cans of tuna. All donations benefited the food shelter that is closest to each Shop ’n Save where the bag was purchased.
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