Topic: Health Awareness Campaigns
Midwest Broadcasting Group’s KDAL-AM Duluth, Minn. raised over $750,000 for ALS during the "Blackwoods Blizzard Tour." In three days, almost 200 snowmobile riders battled snow, rain, sleet, ferries and dirt to cover 350 miles from Duluth to Lake Superior. Each rider was required to raise $1200, with the top rider bringing in over $80,000. The event has raised over $4 million in five years.
"Rarely do we see fundraising totals of this caliber, especially from a community of Duluth/Superior’s size," said KDAL-AM’s Johnny Lee Walker. "KDAL is proud to be a part of an event that makes such an impact and to know this money is helping people with ALS right in our community, it’s priceless."
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