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National Association of Broadcasters

KUPL-FM Raises Relief Funds for Flood Victims

Topic: Disaster Relief and Recovery

Alpha’s KUPL-FM Portland, Ore., morning personality Jake the Quake helped the relief effort after nearby Turner, Ore., was devastated by flooding. During a live broadcast from a local Safeway grocery store, Quake asked listeners to donate building supplies, non-perishable food items and cash. Due to the size of the town, Turner is not eligible for federal relief aid. "With your help, this town can bounce back and land on its feet once again," Jake said. Reader’s Digest kicked off the drive with a $1,000 grant. Listeners voted for Turner to receive an additional $50,000 grant through hundreds of visits to the Readers Digest Facebook page.

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