Topic: Community-Focused Initiatives
Clear Channel Communication’s WTAM-AM Cleveland provided listeners with live coverage of the February 28 shooting at Chardon High School. Mike "Triv" Trivisonno mixed coverage with commentary on the local tragedy that claimed the lives of three students and injured two others. Mike (pictured) remained on the air until 7 p.m. to take calls and give the community a place to talk, something no medium does better than talk radio. Reporter Colleen O’Neill also provided listeners with a report later in the day. The station’s website featured live updates, funeral details, interviews with families, tributes to the deceased as well as donation information in the days following the tragedy.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.