Topic: Youth-Focused Initiatives
Clear Channel Media and Entertainment’s Los Angeles stations, KIIS-FM and MYFM-FM, announced Coldplay will perform live at a special iHeartRadio Benefit Concert on February 8 to support two local charities, A Place Called Home and Youth Mentoring Connection. “It’s a special scenario for the Los Angeles radio stations and iHeartRadio to have an opportunity to collaborate with Coldplay to support the work of two great local organizations that directly impact the LA community,” said Senior VP of Programming, John Ivey. “Coldplay in this intimate setting will be an amazing experience for the audience, plus concert-goers will be helping support LA’s at-risk youth.” A Place Called Home is a safe haven in South Central Los Angeles where underserved youth are empowered to take ownership of the quality and direction of their lives through programs in education, arts and well-being; and are inspired to make a meaningful difference in their community and the world. Additionally, Youth Mentoring Connection awakens at-risk youth to their power, unique gifts and purpose by matching them with caring adult mentors and placing that “match” within a structured group dynamic that provides the resources youth need to reach productive, conscious adulthood.
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