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National Association of Broadcasters

KOBI NBC 5’s ‘A Night of Healing’ Addresses Breast Cancer


Topic: Health Awareness Campaigns

California Oregon Broadcasting’s NBC-affiliate stations KOBI-TV and KOTI-TV teamed up with Care Oregon to present A Night of Healing: Life after Breast Cancer for women transitioning from breast cancer treatment to breast cancer survival. A panel of caregivers, specializing in various aspects of breast cancer, took private, anonymous calls for an hour. Callers spoke with the specialist of their choice regarding best practices for living with and after breast cancer. The stations included commonly asked questions and answers on Facebook during and after the event.



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