Topic: Health Awareness Campaigns
CBS Radio Group’s WYCD-FM Detroit raised over $450,000 during its annual "Cares for St. Jude Kids Radiothon." WYCD personalities Jack Shell and Coop vowed to shave their heads if the station hit $200,000 during their shift. WYCD listeners met the challenge, so Jack and Coop had their heads shaved in the station’s lobby immediately following the show. Over the past 12 years, listeners have helped Detroit’s country music station raise over $6.1 million for the children at St. Jude.
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