Topic: Community-Focused Initiatives
Mount Mansfield TV’s WCAX-TV’s drive, called "The Mitten Tree," joined with UPS Stores to collect hats, mittens and scarves from viewers and distribute them to organizations throughout the Burlington, Vt. area. Last year, the station distributed over 6,000 pairs of mittens and hats. Due to floods from Tropical Storm Irene, need was greater this year. WCAX-TV received over 200 hats and mittens in the kick-off week.
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