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National Association of Broadcasters

WGN-TV Toy Drive Breaks Record with 25,000+ Toys


Topic: Youth-Focused Initiatives

Tribune Broadcast Company’s WGN-TV Chicago’s Morning News Drive-Thru Toy Drive celebrated its ninth year and its second tied to American Idol star Jennifer Hudson. This four-hour event featured carolers, Santa and holiday fun as viewers and companies dropped off more than 25,000 toys, a new record for the toy drive. To cap off the event, AT&T made a surprise donation of $10,000 to Hudson’s Julian D. King Gift Foundation, which gives holiday toys to needy children in Chicago. All toys were distributed to children at Drake Elementary School on Christmas Eve.



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