Topic: Youth-Focused Initiatives
Tribune Broadcast Company’s WGN-TV Chicago’s Morning News Drive-Thru Toy Drive celebrated its ninth year and its second tied to American Idol star Jennifer Hudson. This four-hour event featured carolers, Santa and holiday fun as viewers and companies dropped off more than 25,000 toys, a new record for the toy drive. To cap off the event, AT&T made a surprise donation of $10,000 to Hudson’s Julian D. King Gift Foundation, which gives holiday toys to needy children in Chicago. All toys were distributed to children at Drake Elementary School on Christmas Eve.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.