Topic: Youth-Focused Initiatives
Fisher Communications’ KVAL-TV in Eugene, Ore., recently held its third annual "Miles For Smiles" telethon, to benefit The Make-A-Wish® Foundation of Oregon. Viewers were invited to call with their donations via live broadcasts or donate through the KVAL website before and after the telethon. Seventy-five percent of Oregon wishes are travel-related. KVAL and partner businesses teamed up with The Make-A-Wish® Foundation of Oregon to help bring hope, strength and joy into the lives of children and their families during a time when the families need it most. Thanks to generous viewers, the event raised over 1.7 million frequent flier miles.
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
