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National Association of Broadcasters

Lexington Broadcasters Host Red Cross Telethon

Topic: Disaster Relief and Recovery

The four commercial television stations in Lexington, Ky. – Cordillera Communications-owned WLEX-TV; Media General’s WTVQ-TV; Gray Television-owned WKYT-TV and Sinclair’s WDKY-TV – teamed up with the American Red Cross to host a telethon to raise money for victims of the storms, tornadoes and floods in Kentucky and other states. Each station promoted the drive during their newscasts and other programming. Winn Stephens, relief coordinator with the Red Cross in Lexington noted, "We wanted to make sure folks had an outlet to give to all of the victims of this recent string of deadly storms." Doug Hogan, news director at WTVQ-TV, said "We thought it would be nice if all the stations in town came together to make a difference… Helping storm victims is the only goal."

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