Topic: Safety Initiatives
LIN’s WTNH-TV Builds Awareness of Texting While Driving Danger With W82TXT Campaign
LIN Media-owned WTNH-TV New Haven, Conn., recently launched the W82TXT (Wait to Text) community awareness initiative that encourages drivers not to text while behind the wheel of a car. The National Highway Traffic Safety Administration (NHTSA) finds drivers who text are six times more likely to cause an accident than intoxicated drivers, making texting the most dangerous form of distracted driving. As part of the campaign, WTNH-TV is handing out red thumb bands with the W28TXT message. The bands serve as a reminder for drivers to focus on the road and avoid messaging while in their cars. WTNH-TV’s traffic reporter Teresa LaBarbera recently visited a local car wash to distribute W82TXT bands. Station Vice President and General Manager Mark Higgins said, "This campaign will augment [WTNH-TV’s] commitment to producing stories relevant to the safety and well-being of our viewers. Simply waiting to text could prevent numerous accidents and have a positive effect on our community."
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