Topic: Youth-Focused Initiatives
Shurz Communications-owned WSBT-TV Mishawaka, Ind., has been committed to supporting the teachers, students and parents in its viewing area since 1997 in their challenge to improve and encourage reading skills for young people. WSBT’s "I Love To Read Challenge" is an annual month-long reading contest that has become an anticipated event among elementary schools in the area. Teachers from across WSBT’s viewing area register their classrooms, and students are then supplied with daily log sheets to track how many minutes they spend reading each day. Several schools are featured daily, and parents, teachers, students, friends and family are encouraged to vote online and by phone for their school. Every day, the winning school receives a visit from one of WSBT’s news anchors who talks with the kids about the importance of education and the joy of reading. The winning classroom is also featured on the evening newscast.
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