Topic: Neighbors in Need
Fisher Communications’ KVAL-TV in Eugene, Ore., and its sister stations, KCBY-TV Coos Bay and KPIC-TV Roseburg, part of the Fisher Broadcasting’s family of stations, recently held their third annual CanDo! Food Drive across Oregon. KVAL’s campaign culminated in a live remote broadcast on March 30, with 49 cut-ins from three locations starting at 5 a.m. and ending at 6:30 p.m. Food for Lane County’s Media Coordinator Dawn Marie Woodward, noted, "The drive not only brings in much needed food, but equally as valuable is the public awareness it brings to the issue of hunger in our community." KCBY-TV and KPIC-TV held similar CanDo! Food Drives resulting in another 18,500 pounds of food for their respective communities. Thanks to generous viewers, the food donated provided more than 14,500 meals for area residents.
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