Topic: Youth-Focused Initiatives
Freedom Communications’ KTVL-TV Medford, Ore., and Medford’s Kennedy Elementary School celebrated the 25th Anniversary of their School-Business partnership at Medford’s Pear Blossom Festival. Teachers and students from Kennedy joined KTVL staff to create and man a float commemorating this milestone. Over the past quarter of a century, Kennedy and KTVL have been working together for the betterment of the students and staffs, both at the school and the station. Over the years there have been numerous partnership events and activities, including several "TV station vs. Teachers" fundraising basketball games, celebrity guest readers at the school "Read Across America" days, behind-the-scenes TV station tours as a reward for outstanding achievement by students, educational PSAs created by students and broadcasted on KTVL.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.