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Topic: Disaster Relief and Recovery
Northwest Florida radio broadcasters recently organized a half-hour radio program that updated listeners about the Gulf Coast Claims Facility (GCCF) filing procedures in the wake of the BP Gulf Coast oil spill, including how to file initial claims and what to do if a claim has been denied. The project was organized by Dave Cobb, general manager of Sunshine Broadcasting. "The BP oil spill hurt the economy of Northwest Florida," he noted. "Radio stations have come together to promote the importance of filing and [if denied] refilling claims to Ken Feinberg’s GCCF organization." Many Northwest Florida radio stations also began a 60-day radio advertising campaign that encourages Floridians to file claims. Thus far, radio stations have donated $192,018 in airtime to this initiative.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.