Topic: Disaster Relief and Recovery
Last Friday, severe storms swept through the Midwest, bringing numerous tornadoes through the St. Louis metropolitan area. Luckily, the city’s four leading television stations, Belo-owned KMOV-TV, Gannett Broadcasting’s KSDK-TV, Local TV LLC-owned KTVI-TV and Tribune Broadcasting’s KPLR-TV St. Louis stepped up, pre-empted network programming, providing round-the-clock emergency weather coverage for viewers across St. Louis. KMOV-TV dispatched eight television trucks across the city on Friday night to deliver firsthand accounts of the severe weather that destroyed homes and property, cut power to thousands of local families and temporarily closed Lambert-St. Louis International Airport. KMOV-TV delivered emergency news coverage until 1:30 a.m. Saturday morning. KSDK-TV also had additional staff in the field during the storm, providing extended newscasts Friday and into Saturday. The station ran extended weather coverage during its Saturday evening news programs, as well. KTVI-TV aired a special tornado segment on Saturday evening between 7 and 9 p.m., in addition to their wall-to-wall coverage on Friday night. The program was simulcast on KPLR-TV. To read more about St. Louis television stations’ efforts throughout last week’s tornadoes click here.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.