Topic: Community-Focused Initiatives
Hearst-owned WBAL-FM, WBAL-AM and WBAL-TV Baltimore, Md., recently joined forces to host the 15th Annual Maryland State Police Polar Bear Plunge at Sandy Point State Park. The event challenged participants to collect pledges from their families and friends for plunging into Sandy Point’s icy waters. The Plunge raised an estimated $3 million for Special Olympics Maryland. All event proceeds support intellectually challenged athletes who participate in the Special Olympics across the state.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.