Topic: Youth-Focused Initiatives
The Radio People-owned KLSM-FM Vicksburg, Miss., held an annual Chili for Children competition, a fundraising event aimed at assisting the abused, neglected and homeless children of Warren County and surrounding areas. "We jumped at the chance to cook up something fun to raise money for our local children’s shelter," said Deloris Evans, KLSM-FM’s sales manager. Local celebrities were also on hand for the contest including Patrick House winner of NBC’s "The Biggest Loser," and CNN Top 10 Local Hero Linda Fondren. More than 20 teams participated in the chili cook-off which raised $4,000, shattering KLSM-FM’s previous record of $2,400.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.