Topic: Youth-Focused Initiatives
Newport
TV-owned KSAS-TV Wichita, Kan., joined the local Big Brothers Big
Sisters in providing 10 mentors and their "littles" with
free tickets to a local Wichita State University (WSU) basketball
game. During the game, the Big Brothers Big Sisters program was
spotlighted on the scoreboard in a video for the organziation’s
new "Start Something" campaign. All fans at the game had
the chance to text and win an autographed WSU Shocker jersey. More
than 350 texts were recieved, with 100 individuals opting to learn
more about becoming a mentor for Big Brothers Big Sisters.
Read more stories on Youth-Focused Initiatives »
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