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National Association of Broadcasters

WTNH-TV Sparks 100 Percent Adoption Rate for Local Animal Shelter

Topic: Animal Protection

For many years, LIN Mediaís WTNH-TV New Haven/Hartford, Conn., has featured a weekly segment focused on a pet in need of adoption. The segments have resulted in a 100 percent adoption rate for featured pets on News Channel 8. Marketing Producer Sandy Potter expects WTNH-TVís partnership with the Robin I Kroogman Animal Shelter to continue to be a winning campaign.

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