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National Association of Broadcasters

Belo’s K.GW-TV Portland Provides Toys to More Than 100 Regional Nonprofit Agencies


Topic: Youth-Focused Initiatives

Belo’s NBC Affiliate KGW-TV Portland collected nearly 45,000 toys for children during the 2010 holiday season as part of the station’s annual "KGW Great Toy Drive." KGW-TV and its partners distributed the presents to more than 100 local nonprofit agencies that serve tens of thousands of children in the Portland area. DJ Wilson, KGW NewsChannel 8 president and general manager noted, "The generosity of our community in this time of need and the incredible resources our partners brought to the toy drive [was] truly exceptional."



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