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National Association of Broadcasters

Toys for Tots Finds Great Support in North Iowa from New Vision-Owned KIMT-TV


Topic: Youth-Focused Initiatives

New Vision’s KIMT-TV in Mason City, Iowa, invited the station’s "Giving Your Best" partners – Diamond Jo Casino and First Citizens National Bank – to support the Marine Corps Toys for Tots campaign during the holiday season. KIMT-TV staff bundled up outside a local Shopko from 10 a.m. to 2 p.m. collecting toys for the drive. During those four cold hours staff received 271 toys and several cash donations. Because of the generosity of the viewers in North Iowa, more than 1,000 deserving children had presents under their tree on Christmas morning.



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