Topic: Youth-Focused Initiatives
Chet Buchanan of CBS Radio’s KLUC-FM Las Vegas, braved wind, rain and cold temperatures in December to host the stations’ 12th annual "Twelve Days of Toy Drive." Buchanan spent 12 full days living in a tent atop a 30-foot scaffolding to encourage listeners to donate items. KLUC-FM collected 2,287 bikes, enough toys to fill fourteen 15-foot semi trucks and $145,069 in gift cards and cash. "It is so amazing to see all these people come together and be part of something so positive." said Buchanan. Click here to listen to an audio recap of the 12 days.
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.