Topic: Military-Focused Initiatives
Allbritton-owned WSET-TV Lynchburg, Va., launched the "Heroes from the Heart of Virginia" campaign to recognize the dedication and sacrifices our men and women in the military – both past and present – make each day. The project encompassed every aspect of the station’s operations: on air in the form of special programming, news stories and public service announcements; on the Internet with a dedicated section of the station’s website and a Facebook page; and in the community with a campaign to raise funds and gather goods for veterans overseas. Additionally, WSET-TV partnered with The Exchange Club of Lynchburg to raise more than $3,000 to send a group of local veterans to Washington, D.C., in the spring of 2011 for a tour of the country’s war memorials.
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