Topic: Community-Focused Initiatives
Brechner’s WMDT-TV Keeps Salisbury, Md., Residents Warm this Winter
Brechner-owned WMDT-TV Salisbury, Md., collected more than 750 winter coats during the stations’ "Keeping Delmarva Warm" coat drive between Thanksgiving and New Year’s Day. The station’s Account Executive Teri Monahan explained, "We used the power of our television medium and our website to spread the word of the coat drive. WMDT-TV ran a 30-second promo using our on-air morning news talent asking viewers to take their gently used coats to the local business drop-off sites. The response [was] heart-warming!"
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