Topic: Neighbors in Need
Afternoon drive host Otis from WNKS-FM in Charlotte, N.C., launched a “Homeless for the Holidays” campaign to raise awareness of the poverty and hunger facing locals. The on-air personality lived on the streets by the Epicenter for five days, where he broadcast his show live and collected food and money with representatives from Second Harvest Food Bank of Metrolina. He also showed his listeners how their donations could make a difference through an online video blog featuring visits to an area soup kitchen and shelter. By the end of the week, listeners had donated more than $7,600 and more than 600 pounds of food. “Second Harvest Food Bank is so appreciative of WNKS and Otis for helping educate the community about the problems of poverty and homelessness in our region,” said Kay Carter, executive director of Second Harvest Food Bank of Metrolina. “In the 19 counties we serve, there are over 370,000 people living in poverty.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.