Topic: Youth-Focused Initiatives
By the end of this year’s “104 Hours for Kids” campaign, KWPK-FM in Bend, Ore., had collected more than 2,000 toys, making the holidays brighter for local families who have been hit hard by the economy. For five days, morning show personality Dave Clemens lived in a recreational vehicle where he broadcast live and encouraged listeners to drop off gifts. In addition to airing promotional spots starting two weeks prior to the event, the station used its Web site, Twitter account, and MySpace and Facebook pages to get the community excited about taking part. “It was great to see our listeners come together to support the communities we serve,” said Clemens. “The toys we collected will make a huge difference for less fortunate families this holiday season.”
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