Topic: Neighbors in Need
Highlighting the true meaning of neighbors, KMXZ-FM in Tucson, Ariz., set out to replenish the shelves at the Tucson Food Bank with its annual “Thanksgiving on the Mayflower” campaign. The station broadcast live from the event, where listeners brought nonperishable food items and donations with a goal of filling a Mayflower moving truck. When the sunset approached, the community had given more than $16,000 in donations and 4,500 pounds of food in 13 hours, a new campaign record. “Our listeners were simply wonderful,” said morning show host Bobby Rich. “I can’t put it into words, but greeting folks who came all the way over just to make their donation gave me a good community feeling.”
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