Topic: Health Awareness Campaigns
Each year, KXPS-FM in Dallas, Texas, inspires thousands of volunteers to roll up their sleeves and donate blood at the station’s week-long Classic Rock Summer Blood Drive. The most recent drive, which took place at three locations across Dallas and Fort Worth, inspired 3,500 listeners to give blood. Live entertainment, celebrity visitors and giveaways, including autographed guitars from ZZ Top and The Eagles, were all arranged by the station. In addition, KXPS ran on-air announcements starting three weeks prior to the drive, built a dedicated Web page and broadcast live on-site. The station has been part of the Summer Blood Drive since its beginning. In its 34-year history, 40,000 donors have participated, saving countless lives. KZPS was recognized nationally by America’s Blood Centers with its Media of the Year Award of Excellence for the significant role it has played in supporting community blood programs.
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