Topic: Health Awareness Campaigns
After a passionate response from listeners to the song “Just Stand Up,” an all-star charity single benefiting Stand Up to Cancer, WHTZ-FM in New York, N.Y., found a way to continue support for the organization locally. WHTZ named Stand Up to Cancer the official charity partner for its signature event, the Z100’s Jingle Ball. Every year, tickets for the star-studded concert, which takes place in Madison Square Garden, sell out within minutes. This year’s 18,000 attendees saw performances by Leona Lewis, Kanye West, David Archuleta, Paramore, Lady GaGa and more. As part of its partnership with the charity, the station donated a portion of each ticket sale, hosted a special Web page promoting the cause and broadcast public service announcements throughout the end of the year. Funds raised will be used to further groundbreaking cancer research. “Z100’s Jingle Ball is a great way for us to work directly with our listeners to make a difference," said Tom Poleman, WHTZ senior vice president of programming. Mayor Bloomberg declared the day of the event “Z100’s Jingle Ball Day.”
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