Topic: Youth-Focused Initiatives
As temperatures dropped near the single digits, KMEG-FM in Sioux City, Iowa, appealed to its viewers to help make sure no child was without a winter coat. The community showed its generosity, donating more than 1,000 coats and setting a new record for the station’s annual “Coats for Kids” campaign. The campaign is a group effort between the station and other community leaders, including Mercy Medical Center and St. Luke’s Health System. In addition to providing airtime to promote the effort, the KMEG studios were used as a donation drop-off location, along with 17 other spots in the community. "Not only is this one of the coldest winters we’ve seen, but with the downturn in the economy more kids need coats than ever,” said General Manager Scott Eymer. “Because of Siouxland’s generosity we’ll be able to give more kids coats with this new, record-setting collection.”
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