Topic: Community-Focused Initiatives
Granting holiday wishes through its “15 Days of Christmas” campaign, WSFL-FM and WMGV-FM in New Bern, N.C. left one listener speechless. The stations teamed together to provide listener Andy Martin with a prosthetic leg. WSFL-FM organized the program and WMGV-FM secured the $13,000 device from a local business since Martin did not have insurance to cover the cost of the prosthetic leg. I’m crying and believe me, I don’t cry,” Martin stated on air. “You’ve got to understand how much this means – there’s no way words can explain.” WSFL Programming Director Cindy Miller said, “In times like these, I forget about the business side of radio and think about how awesome my job is.” In addition to helping Martin, WSFL-FM continued to grant Christmas wishes throughout the holiday season.
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