Topic: Neighbors in Need
For 52 hours during a three-day period in December, WIBC-FM in Indianapolis, Ind., used the airways to raise awareness and support for the Salvation Army. Now in its 13th consecutive year, the “WIBC Radio-a-thon to Benefit the Salvation Army” has raised more than $1 million in direct and matching donations to help feed, clothe and house the less fortunate in the area. During last year’s marathon broadcast, which raised nearly $160,000, WIBC brought special guests into the studio, conducted an on-air auction featuring celebrity-autographed photos and clothing, and held hourly drawings for one-of-a-kind collectables and prize packages. The airtime donated by the station for the radiothon alone was valued at nearly $800,000. WIBC provided an additional $80,000 worth of on-air promotions for the event.
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