Topic: Community-Focused Initiatives
AUDIO
On any given day, the Northlands Rescue Mission for the Homeless houses 80 to 100 people. In any given year, it provides 70,000 meals. To make sure these critical services continue, KKXL-AM/FM, KJKJ-FM, KQHT-FM and KSNR-FM in Grand Forks, N.D., have given on-air support to the mission for the past three years. Substantial airtime is dedicated to raising awareness of the shelter’s work, fundraising efforts and need for volunteers. "Scan Away Hunger," "Brown Bag Luncheon" and "Adopt-a-Room" are just a few of the mission’s events backed by the stations. The mission’s executive director is often a guest behind the microphone, talking about the shelter’s upcoming events and needs. Each year, the stations air more than $40,000 worth of scheduled announcements in support of the shelter. "All five stations have different target audiences, so I am hoping every one in the community hears the message sometime," said Pat McLean, general manager for the cluster. As an expression of thanks for the strong support, the mission presented the stations with a sculpture of a homeless man.
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