Topic: Youth-Focused Initiatives
More than 3,800 students from 44 schools went bald and beautiful, along with anchor Patrick Elwood and other staff from WFLD-TV in Chicago, Ill., as part of St. Baldrick’s, the world’s largest volunteer-driven fundraising event for childhood cancer research. Thousands of students answered the call when Elwood asked them to take the “Fox Chicago School Challenge,” where students asked for pledges to shave their heads, an act of moral support for all those going through cancer treatment. In its fourth year, the effort generated more than $1.1 million to benefit cancer hospitals across the country, including eight in the Chicago area. Keeping viewers throughout the city involved, Elwood profiled a different participating school each week, allowing students to share stories about how cancer has touched their lives. Many students shaved their heads in honor of a loved one or classmate battling the disease. After the campaign concluded, Elwood, who is shorn each year at his alma mater, Brother Rice High School, said, “I’m so proud of all the students across the city that went bald for this great cause.” Elwood ended each of his “School Challenge” visits with the same message: “Together, we can make a difference.”
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
