Topic: Community-Focused Initiatives
After paint ball attacks against Alaskan natives, KTUU-TV in Anchorage, Alaska, decided the community was in need of a campaign championing tolerance. After meeting with community leaders, the station’s "Change of Heart" initiative was born. Every six months, the station produces new 30-second public service announcements (PSAs) that confront the issue of racism. The spots feature high school students and aim to inspire cultural acceptance. In addition, the station runs news segments about the problem of racism and potential solutions. The flagship PSA produced when the effort first began two years ago features the swing choir from East High School performing "Change of Heart," a song written by their music teacher Janie Lidey. The PSA won two Goldie Awards from the Alaska Broadcasters Association and the song earned a Northwest Regional Emmy Award.
Read more stories on Community-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
