Topic: Youth-Focused Initiatives
Witches, ghosts and goblins gather every year for treats at "Halloween Safe House," an event organized by KADA-AM/FM and KYKC-FM in Ada, Okla. Fifteen years ago, the stations initiated the event in response to growing community concerns about the safety of children during the holiday. Today, more than 50 merchants and civic groups join KADA and KYKC in one central location, as 5,000 little ones parade through in a three-hour period. The stations broadcast live from what has become the single largest event in Ada. The stations remind everyone to join in the fun with weeks of recorded and live announcements airing at least 10 times per day. They also purchase print advertising. Three months of planning by the stations’ 10 employees goes into making sure Ada’s children have a safe and happy Halloween each year.
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