At the third annual "Pat’s Run," KBAY-FM in San Jose, Calif., and a crowd of 6,000 celebrated the life of Pat Tillman, an NFL player who left the game to serve our country and was killed in Afghanistan. Each year, the event pays tribute to the Army Ranger, while raising money for the Pat Tillman Foundation, a nonprofit started by Tillman’s family and friends to inspire people to make positive changes in themselves and the world. The station starts promotions for the race six weeks beforehand, and each year, participation has grown. This year, the station also aired a live remote from the Almanden Valley prior to event day, where listeners were able to register for the race. The general manager and several on-air personalities ran the course, and the "Sam and Lissa Morning Show" helped kick off the festivities. By the time the final participates crossed the 42-yardline of Pat Tillman Stadium at Leland High School, where a young Tillman took the field, $200,000 had been raised for San Jose students accepted into the foundation’s Leadership Through Action program, which aims to help exceptional scholars develop leadership skills.
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