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National Association of Broadcasters

KTAO-FM Host Radiothon for Stray Hearts

Topic: Animal Protection

The animal-loving staff at KTAO-FM in Taos, N.M., hosts an annual 12-hour radiothon to support Stray Hearts, a local no-kill shelter. During the radiothon, KTAO spreads the word about volunteer opportunities, the need for animal foster parents and the importance of spay and neuter clinics. During the year, whenever Stray Hearts meets its capacity, the station airs a live "adopt-a-thon" remote from the shelter, encouraging listeners to come meet their four-legged match. In addition, to make sure pets and their people stay together, KTAO set up a "Lost and Hound" hotline. The station airs reports on all missing pouches and felines, as well as those that have been found, twice each day. "KTAO is a core component to this community, like the glue that pulls us all together," said Lisa Davis, president of the shelter’s board of directors. "On behalf of all of us at Stray Hearts, we appreciate so much KTAO’s generosity and willingness to help get our word out." No doubt, cats and dogs throughout Taos are barking and meowing in agreement.

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