Topic: Animal Protection
| VIDEO
It’s the four-legged social event of the year, and KMAJ-FM in Topeka, Kan., has broadcast from it live since its inception back in 1996. The annual Paws in the Park event is Helping Hands Humane Society’s largest fundraiser, with proceeds benefiting its day-to-day operations. To make sure pets and their people don’t miss the event’s one-mile walk, pet contests and paw readings, the station airs public service announcements and live liners, and posts information on its Web site and "Majic Cares Community Calendar." Rose Diehl, midday announcer and program director at KMAJ, has hosted the event since the beginning, and other on-air personalities serve as judges for the pet contests. Over the years, the fundraiser has brought $500,000 of support to the shelter, with KMAJ’s in-kind donations totaling more than $120,000. At the beginning of 2008, KMAJ also participated in an event to support the humane society’s plans to build a new shelter. The station partnered with a local television station for a joint radiothon/telethon, which raised more than $110,000 to make sure homeless cats and dogs have a home.
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