Topic: Youth-Focused Initiatives
Together, WSMW-FM in Greensboro, N.C., and its listeners have sent more than 80 children intimately affected by illness to camp for a week. The station’s annual "12 Hours of Christmas" radiothon raises money for the Victory Junction Gang Camp, a medically equipped place where children with chronic conditions get to just be kids. Listeners that tune into the station during the radiothon learn about the enriching experiences of camp life from the kids themselves. Leading up to the one-day event, camp directors and campers are featured on the air regularly. During the radiothon, which is hosted by WSMW’s morning show, song requests are filled in exchange for listener donations and additional funds are raised with an on-air auction. During the last three years of "12 Hours of Christmas," listeners have donated more than $200,000, which has allowed many special children an experience they won’t soon forget. Throughout the year, WSMW on-air personalities visit kids at camp, where they conduct interviews and bring back stories of hope and laughter to share with listeners.
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