Topic: Military-Focused Initiatives
To provide troops stationed overseas with necessities and comforts from home, WKRQ-FM in Cincinnati, Ohio, sponsored a drive with the Yellow Ribbon Support Center. For six days over a two-week period, on-air personalities broadcast live from collection sites, where listeners donated toiletries, bug spray, suntan lotion, CDs, DVDs and pre-paid phone cards. The station got word to its listeners with 140 minutes of promotional time, which also played as a streaming broadcast. In addition, two email blasts went out to the station’s 15,000 member listeners. Nearly 200 staff hours went into organizing and conducting the drive, which resulted in several tons of items being sent overseas. The station concluded the event with a week of on-air thank yous to the community for helping our troops know they have support back home. WKRQ was a National Association of Broadcaster’s Crystal Award finalist in 2008.
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