Topic: Neighbors in Need
Business offices in the southern part of the state went to the birds this past holiday season, and that was a good thing. The goal of the annual "Take a Turkey to Work" campaign, spearheaded by KKLI-FM in Colorado Springs, Colo., is to inspire as many people as possible to bring a turkey to their workplace for donation to the Care and Share Food Bank. A representative from each business then brings the collective donations to one of three KKLI drop-off sites, where the station broadcasts live from 6 a.m. to 6 p.m. Captain Dan and Paul, the station’s morning show talent, geared up listeners with mentions and two extended interviews with representatives of Care and Share. Recorded promotional spots featuring the mayor began 10 days before the event, and the KKLI Web site listed information on how to participate. In 13 hours, nearly 4,000 turkeys and $14,000 came in for the cause, which provided 18,000 people with a traditional Thanksgiving dinner. After each year’s successful turkey collection, the station follows up on the air to thank its listeners for caring for their neighbors. The success of the annual event prompted the mayor to declare the Friday before Thanksgiving "Take a Turkey to Work Day." KKLI was a National Association of Broadcaster’s Crystal Award finalist in 2008.
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