Topic: Education
Twenty-five school music programs were the focus of the week-long "Save School Music Week" produced and sponsored by classical music station KDFC-FM in San Francisco, Calif. The annual effort includes a series of classical commuter concerts where youth ensembles perform a variety of works in high-traffic areas. The concerts help kick off a week of on-air encouragement for listeners to support school music programs throughout the Bay Area. The station dedicates 60-second promotional announcements, live mentions, live testimonials and a page on the station Web site to the campaign. For its 2008 effort, KDFC also hosted a listener contest where twice each day for five days the 12th caller won the opportunity to designate a school music program as the recipient of a $1,500 donation from KDFC. In total, the station gave $15,000 to 10 school programs. "Save School Music Week" is just one of several KDFC programs that support local music and arts programs. The station’s efforts also have helped support the San Francisco Museum of Modern Art as well as programs featuring the nation’s top young classical musicians.
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