Topic: Health Awareness Campaigns
A local walk in honor of Patty McDonald, a child who succumbed to cancer, has doubled the amount of money it raises on an annual basis since WTKU-FM, WJSE-FM and WMGM-TV in Linwood, N.J., came on board as media sponsors two years ago. This year, the 7th annual "Patti McWalk" raised $35,000 for the South Jersey Cancer Fund. Both radio stations played public service announcements for six weeks leading up to the event, and WMGM included screen crawls in their programming. All three stations broadcast live from the walk, and the radio stations provided music on the course. Rep. Frank LoBiondo (R-2nd) was there with his two dogs and went on camera with WMGM. After the walk concluded, an auction at a nearby café began. The stations help raise additional funds by donating a basket of auction items, including autographed CDs and memorabilia.
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