Topic: Education
It made sense for WCRX-FM in Chicago, Ill., a radio station housed within a local college that teaches students the business from top to bottom, to use the airwaves to help graduating students land jobs. So the station took action and launched "Job Outlook 2007," a month-long public service campaign focused on job search strategies, economic news, career development and employment opportunities. The effort included a variety of on-air programming, such as "Job Tips," three daily reports filled with job hunting advice, "The WCRX Job Line," three daily reports featuring local employment opportunities, and a regular live program that brought job experts into the studio to answer questions from listeners and a studio audience. Discussions during the live show covered everything from pre- and post-interview protocols to making the transition from college to the workplace. WCRX was a National Association of Broadcasters Crystal Radio Award Finalist in 2008.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
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